@KUBoobs Ordered To Shut Down – Rock Chalk BlogRock Chalk Blog

Earlier this evening, @KUBoobs tweeted they received a cease and desist letter from the Collegiate Licensing Company for violations of trademarks from the University of Kansas, and they would be shutting down.

KU Boobs has been ordered to cease and desist by The University of Kansas by June 12, 2013.

— KU Boobs (@KUboobs) June 11, 2013

The Twitter account tweets out pictures of women’s chests, usually with something KU-related in the picture.

Additionally, they sold $5 wristbands that say “I <3 KU Boobs.” The proceeds were used for breast cancer research.

A dollar from each wristband went to breast cancer research while it cost them about a dollar to make it. There wasn’t really a profit being made from the wristbands because of manufacturing cost and shipping. @KUboobs said that they want everyone to know that the money is going to research.

Jim Marchiony, Associate Director of Public Affairs with KU Athletics, told Fox 4 that is where the problem lies:

“We’re not trying to shut @KUBoobs down. It’s one thing to have a Twitter account. It’s another thing to sell items with ‘KU’ on it, which is what they’re doing,” said Jim Marchiony, Associate Director of Public Affairs with KU Athletics. “That’s our federal trademark, which we always have to protect.”

This isn’t the first time the University of Kansas has gone after a company for licensing. In 2010, Kansas Athletics settled a lawsuit with local t-shirt company, Joe-College.com.

As of Monday night, @KUboobs has 50,000 followers. The only other KU-specific Twitter account with more followers is @KUAthletics (over 68,000 followers). @KUHoops has 48,000, @KUNews has 25,000, @KUSports has 27,000.

KUBoobs.com is currently down and will not be back up. @KUboobs said that the Twitter and Facebook can still remain up, as far as they know, but they have to change their descriptions and messages to show that they’re not associated with Kansas Athletics or the University of Kansas. However, they are considering shutting the @KUBoobs Twitter account down for forever.

Below is the cease and desist letter received by @KUBoobs:

@KUboobs, cease and desist order, Kansas Athletics, KU Boobs, KUboobs wristbands

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http://BdKk7tX31 Erica

I’m a jewelry atsirt and we have a similar problem with copycats. I had someone favorite one of my items and sure enough they copied it and put it up for sale on their site. They even used the same description and wording in the title and the same price as mine. The thing is their’s wasn’t the same quality and you could tell that. At that point I decided you can’t spend your time worrying about what other people are going to do. You make the best artwork you can and live your life and your customers will see that you have the best art and will come to you. People who steal or copy aren’t your customers and I don’t believe they are going to steal away your true fans or customers.

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timmaguire42

Are they really asserting ownership of the letters “K” and “U”?!? Sounds like trademark bully behavior, the whole scheme resting, as always, on the victim’s fear of the costs of fighting it rather than on the actual merits.
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DocHollywood_2

How do they (KU) know that the site http://www.kuboobs.com stands for the University of Kansas and not Kentucky University or Kuwait University?

What people choose to wear when posing or posting pictures online is not the concern or responsibility of the website but a decision made by those participating. Will the KU general council also send letters to those wearing licensed apparel in online pictures without university approval, and what about games where people were school clothing?

This is probably more about money and appearance than a real outrage and if this were pictures of KU athletes, the we wouldn’t even have this conversation.